Reputation of creators and public figures

ValuesCheck

Verified information before an agreement is signed.

Digital reputation reports on content creators, public figures and candidates. They are produced by AI agents that research the press, open sources and the person's own public posts, apply the client's criteria and the cultural sensitivities of each market, and deliver a reasoned recommendation with the evidence linked.

30+markets
8report languages
15 minper report
GO / NO GOrecommendation
What it solves

Checking a person's public track record before linking them to the brand

Before a campaign

Brands and agencies about to sign a creator or an ambassador check their public track record.

Before a candidacy

Parties and organisations assess candidates and spokespeople with a consistent, neutral method.

During the partnership

Ongoing monitoring of contracted profiles to pick up changes that could affect the brand.

What the client receives

A report with linked evidence and a recommendation

Every finding comes with its source and its degree of certainty, and the final recommendation informs a decision that remains with the client.

  • Executive summary and full report, on the platform and as a PDF.
  • Findings graded by certainty: verified, third-party opinion or unconfirmed.
  • Risk index and a reasoned GO / NO GO recommendation.
  • An assessment against the client's red lines and brand values.
  • API access to build it into the client's own selection process.

Proposing a project

We set out scope, timescale and price in a short proposal, with no obligation.