About us

Consumer researchers. Pioneers in applying artificial intelligence

Science 4 Insights is a market research company based in Barcelona, with twenty years of experience in consumer research and social listening and a pioneer in AI Listening, the analysis of brand reputation in AI assistants. We work for brands in consumer goods, automotive, banking, health and tourism, and for public institutions.

The team comes from consumer research: surveys, interviews, groups and the analysis of conversation on social networks, known as social listening. For more than twenty years we have helped brands and institutions to understand their consumers and to make decisions based on data.

When artificial intelligence began to process text, audio and video, we saw early on what it meant for research: bringing in material that studies used to leave out, delivering in days and putting research within reach of more teams. We built our own tools and in 2024 began auditing what AI assistants say about brands, our AI Listening work, what the market calls GEO. In 2026 we published the first Algorithmic Reputation Monitor.

We now apply artificial intelligence at every stage of each study, from design to report, and in the five solutions that have come out of them. It improves the quality of the analysis, shortens timescales and lowers the budget, and the standard has not changed: every statement rests on data, and a researcher explains what it means.

Three commitments in every study

Complete data

We analyse all the available material and deliver the database in full.

Expert interpretation

Artificial intelligence classifies the material, and a researcher who knows the sector writes the report.

Fast turnaround

The deadline is set at the outset of the study, in days, and met.

Team

Who leads the studies

A small team of researchers and data analysts, with collaborators in universities and communications agencies.

Víctor Gil Leads AI Listening and the Algorithmic Reputation Monitor (MoRA)

He analyses the algorithmic reputation of companies such as SEAT/CUPRA, Heineken, Diageo, Grifols and Meliá, and of organisations such as Gran Canaria Tourism, Costa del Sol and Costa Brava. He also runs training on visibility in AI assistants for trade associations.

Clients