Market research

Artificial intelligence at every stage of the study

Surveys, interviews, groups, conversation and video analysis. We use artificial intelligence in the design, the fieldwork, the analysis and the report of every study. The result is a higher-quality analysis, delivered in days and on a tighter budget.

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How artificial intelligence works at each stage

  1. 1

    Design

    We agree with the client which decision has to be made and which data would shape it. Before fieldwork, we test the questionnaire and the hypotheses with synthetic consumers.

  2. 2

    Fieldwork

    Surveys, interviews, groups or material that already exists on social networks, in reviews and in the media. Artificial intelligence transcribes the sessions and gathers public conversation as it happens.

  3. 3

    Analysis

    Artificial intelligence codes thousands of open-ended answers and classifies video, audio and text in full, using categories the team defines and reviews.

  4. 4

    Report

    The team interprets the results and presents them in person in a short report, delivered together with the complete database.

Areas of study

  • ReputationWhat is said about a brand, and by whom, in the media, on social networks and in AI assistants.
  • SegmentationConsumer profiles built from observed behaviour and from what people declare in surveys.
  • TrendsEarly signals in conversation and video, picked up before they reach the sector reports.
  • Purpose and sustainabilityHow the brand's commitment is perceived, and the gap between what it says and what it does.
  • Customer experienceSurveys and reviews analysed together to identify what drives satisfaction.
  • CommunicationThe effect of campaigns, sponsorships and creators on awareness and image.
  • Usage and attitudesHow consumers use the product, in their own words and at scale.
  • Tailored studiesDesign, fieldwork and analysis for each client's specific question.
A research team at work in an open office with charts on screen
Artificial intelligence

What it adds to each technique

Surveys

Thousands of open-ended answers coded in hours, with categories reviewed by the team, and questionnaires tested with synthetic consumers before fieldwork.

Interviews and groups

Sessions transcribed and analysed in full, with no manual selection of excerpts, and the verbatim quotes available to the client.

Conversation and video

Reviews, social networks, video and the replies of AI assistants read in full and classified by topic and tone.

In every study we state which part of the analysis was done by artificial intelligence and which by the team, and we hand over the data so that it can be checked.

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From a short outline of the objective we prepare an approach, with timescale and price, within a few days.

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