The sectors we know best
The method is the same in every sector: artificial intelligence across the whole study. What experience adds is knowledge of the market, its brands and how decisions are made in each category.
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01
Beauty and personal care
Launches, usage routines and content creators. Which products AI assistants recommend, and why.
Recent workAlgorithmic reputation studies of the category and of dermocosmetics brands.
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02
Pharmacy and health
Patients who ask the AI before seeing a doctor, and professionals who create content.
Recent workDermographics, our platform for analysing dermatology content creators.
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03
Food and drink
Usage and attitudes, trends and the reputation of consumer goods brands.
Recent workAI reputation ranking of the drinks sector, published in the trade press.
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04
Automotive
Which brands the AI recommends to someone looking for a car, and on what grounds.
Recent workAI reputation ranking of car brands, covered by ABC, Europa Press and the regional press.
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05
Banking and insurance
Trust, reputation and changes in how people research a product before taking it out.
Recent workAnalysis of the effect of AI on banking, published in La Vanguardia.
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06
Tourism and hospitality
Destinations, hotels and restaurants: what the AI recommends and which sources it draws on.
Recent workThe first AI reputation ranking of the hotel sector, published in May 2026.
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07
Retail and e-commerce
AI-assisted shopping, reviews and customer experience in store and online.
Recent workSurveys on the use of AI for Christmas and Black Friday shopping.
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08
Destinations and institutions
The reputation of cities, regions and public bodies, and public opinion in real time.
Recent workEscuchaCiudadana, the municipal public opinion platform.
Other sectors
The method applies to any category in which people express opinions, ask questions or buy.