Municipal public opinion

EscuchaCiudadana

Public opinion by municipality, in real time.

EscuchaCiudadana analyses what residents post about their municipality on social networks and other digital sources, sorts it by topic (cleanliness, mobility, safety, housing, services) and measures sentiment. The conversation can be followed in real time and municipalities compared with one another.

What it solves

What concerns residents in each municipality, week by week

Councils

What is worrying residents each week, and how council decisions are being received.

Local media

Topics gaining ground in the conversation before they reach the news agenda.

Campaigns

A reading of the climate of opinion by topic and by area throughout the campaign period.

What the client receives

A real-time dashboard and a regular report

The dashboard is available at all times, and the regular report adds context and records residents' own words.

  • A dashboard for each municipality, with topics ranked by volume and sentiment.
  • Comparison with municipalities of similar size.
  • Alerts when conversation spikes.
  • A regular report with residents' verbatim comments.
  • Access for the council team or the newsroom.

Proposing a project

We set out scope, timescale and price in a short proposal, with no obligation.