Reputation in AI assistants (GEO)

AI Listening and MoRA

What AI assistants say about a brand, measured and explained.

A growing share of purchase decisions now begins with a question to an AI assistant. AI Listening analyses what each assistant says about a brand, its category and its competitors, which sources the answer draws on and what can be done to improve it, what the market calls GEO. It is the natural continuation of our years of social listening. MoRA, the Algorithmic Reputation Monitor, is the openly available study we publish every six months.

Product website Contact
10,802companies analysed
44sectors
6AI assistants
2026first edition of the monitor
What it solves

Three questions about the brand's presence in AI assistants

Whether the assistant mentions the brand

When asked about the category, whether the assistant names the brand, in what position and with which attributes.

Where the answer comes from

Which sources each assistant cites, whether media, forums, the brand's own site or third-party sites, because that is where the answer can be changed.

Whether communication changes the answer

The same set of queries is repeated in each wave to check whether communication activity has changed what the assistant says.

What the client receives

A short report and the complete database

We deliver an expert reading of a few pages, together with the full set of queries and answers for the team to refer to whenever it needs.

  • The brand's position against its competitors in each assistant.
  • The attributes and arguments each assistant uses to describe the brand, and those that are missing.
  • The sources behind each answer, ranked by weight.
  • Content and communication recommendations to strengthen the brand's presence.
  • The complete database of queries and answers, with date and assistant.
In the media

Press coverage of the Algorithmic Reputation Monitor

Revista Hostelería McDonald's revalida su liderazgo de reputación algorítmica del sector de la restauración 21 October 2026 Noticias Profesionales McDonald’s lidera el ranking de reputación IA en la restauración 19 October 2026 Gaceta del Turismo Meliá reafirma su liderazgo absoluto en reputación ante la Inteligencia Artificial 14 October 2026 Spain Travel News Iberia and Meliá lead the reputation of Spanish tourism in AI 14 October 2026 Diario de Gastronomía Ranking de reputación en la IA del sector de la restauración en España 12 October 2026 Sonitrón Samsung, Apple y LG lideran la reputación algorítmica en España 12 October 2026 Agenttravel Meliá reafirma su liderazgo absoluto en reputación ante la inteligencia artificial 10 October 2026 Grupo Aseguranza grupoaseguranza.com repite entre los medios más influyentes de seguros para la IA 9 October 2026

See all press coverage

Proposing a project

We set out scope, timescale and price in a short proposal, with no obligation.

ContactOr by email: info@science4insights.com