Newspaper front pages in real time

53seconds

Brand presence on the front page, minute by minute.

53seconds monitors the front pages of more than 300 newspapers and digital outlets in 20 countries and measures each brand's presence: time on the page, audience, prominence and tone. When an appearance matters, the alert reaches the team by email or WhatsApp, with a median delay of 53 seconds.

300+outlets monitored
20countries
53 smedian alert time
24/7continuous coverage
What it solves

Knowing the brand is on the front page as it happens

Corporate communications

Having the information before a client, a shareholder or a journalist raises it.

Crisis management

Following a story as it spreads across outlets and countries, with the tone of each appearance.

Measurement

Comparing effective front-page exposure with that of competitors, month by month.

What the client receives

Qualified alerts and a dashboard with the full history

Alerts go out only when an appearance is relevant. Everything else is logged in the dashboard.

  • Alerts by email and WhatsApp with outlet, position, tone and link.
  • A dashboard showing time on the front page, estimated audience and prominence for each appearance.
  • Effective exposure: a single indicator combining time, position and audience.
  • History by brand, sector and country.
  • Regular reports for the management committee.

Proposing a project

We set out scope, timescale and price in a short proposal, with no obligation.