McDonald's leads the sector ranking, as reported by Revista Hostelería and Qué Franquicia.
The Algorithmic Reputation Monitor (MoRA) measures how the main AI assistants respond when asked about the companies in a sector: whether they mention them, in what position, with which attributes and from which sources. The waves are repeated every six months and the results are openly available at ialistening.com.
Pieces that covered the study, by date. Each one links to the outlet's website. Most are in Spanish.
Second wave: 1,200 queries to AI assistants about which party to vote for in Spain ahead of the election of 29 November 2026.
October 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the restaurant sector in Spain. McDonald's retains its lead, as reported by Diario de Gastronomía, Noticias Profesionales and Revista Hostelería.
October 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the consumer electronics sector in Spain. Samsung, Apple and LG lead algorithmic reputation in Spain, as Sonitrón reported.
We design studies that answer a business question and that can also be published.
