Meliá reaches 100 points in all eight areas of the monitor, as reported by Hosteltur, Nexotur, Agenttravel and the Balearic press.

The Algorithmic Reputation Monitor (MoRA) measures how the main AI assistants respond when asked about the companies in a sector: whether they mention them, in what position, with which attributes and from which sources. The waves are repeated every six months and the results are openly available at ialistening.com.