Besides companies, the monitor records which sources the AI assistants cite in each answer. Hosteltur published that it is the most cited source in tourism, hospitality and air transport; infoRETAIL, Segurosnews, Grupo Aseguranza, Aviación Digital and C de Comunicación published their positions in their respective sectors.
The Algorithmic Reputation Monitor (MoRA) measures how the main AI assistants respond when asked about the companies in a sector: whether they mention them, in what position, with which attributes and from which sources. The waves are repeated every six months and the results are openly available at ialistening.com.
