Toyota, SEAT, CUPRA and Volkswagen are the brands with the strongest reputation in AI, as reported by Europa Press, ABC and Vocento's regional press.

The Algorithmic Reputation Monitor (MoRA) measures how the main AI assistants respond when asked about the companies in a sector: whether they mention them, in what position, with which attributes and from which sources. The waves are repeated every six months and the results are openly available at ialistening.com.