The study combines a survey of 1,006 Spanish AI users with an AI Listening analysis of which gifts ChatGPT suggests and which sources it consults. According to the published results, eight in ten AI users would consult it to choose their gifts, satisfaction with its recommendations is close to 70% and the suggestions lean towards experiences rather than objects, with gender stereotypes in the proposals for mothers and fathers. The report includes an infographic, a press release and the data tables.
AI joins the Christmas table

6 pieces · 5 outlets
Pieces that covered the study, by date. Each one links to the outlet's website. Most are in Spanish.
Antena 3La IA, nuevo asesor de compras navideñas
La Voz del SurLa inteligencia artificial, la nueva ayudante de los Reyes Magos
Canarias7¿Puede ChatGPT acertar con el regalo de mi madre?- Cristina Aced (Substack)Tendencias en comunicación para 2026: menos ruido, más criterio y vuelta a lo humano
- Blog de Cristina AcedCuando delegamos decisiones en la IA: qué cambia para la comunicación de marca
- Cristina Aced (Substack)Cómo conversamos con la IA


