https://www.science4insights.com/en/blog/ Articles and original studies by Science 4 Insights on consumers, young people, politics and the use of artificial intelligence in research. en https://www.science4insights.com/en/blog/a-quien-votar-segun-la-ia-segunda-oleada-29n/ https://www.science4insights.com/en/blog/a-quien-votar-segun-la-ia-segunda-oleada-29n/ Wed, 14 Oct 2026 09:00:00 +0200 Second wave: 1,200 queries to AI assistants about which party to vote for in Spain ahead of the election of 29 November 2026. https://www.science4insights.com/en/blog/mora-restauracion-2026-segunda-oleada/ https://www.science4insights.com/en/blog/mora-restauracion-2026-segunda-oleada/ Mon, 12 Oct 2026 09:00:00 +0200 October 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the restaurant sector in Spain. McDonald's retains its lead, as reported by Diario de Gastronomía, Noticias Profesionales and Revista Hostelería. https://www.science4insights.com/en/blog/mora-electronica-de-consumo-2026/ https://www.science4insights.com/en/blog/mora-electronica-de-consumo-2026/ Mon, 12 Oct 2026 09:00:00 +0200 October 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the consumer electronics sector in Spain. Samsung, Apple and LG lead algorithmic reputation in Spain, as Sonitrón reported. https://www.science4insights.com/en/blog/mora-petroleo-2026-segunda-oleada/ https://www.science4insights.com/en/blog/mora-petroleo-2026-segunda-oleada/ Fri, 09 Oct 2026 09:00:00 +0200 October 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the oil sector in Spain. Repsol retains its lead in the second wave, as Industria Química reported. https://www.science4insights.com/en/blog/mora-hotelero-2026-segunda-oleada/ https://www.science4insights.com/en/blog/mora-hotelero-2026-segunda-oleada/ Thu, 08 Oct 2026 09:00:00 +0200 October 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the hotel sector in Spain. Meliá reaches 100 points in all eight areas of the monitor, as reported by Hosteltur, Nexotur, Agenttravel and the Balearic press. https://www.science4insights.com/en/blog/mora-farmaceutico-2026-segunda-oleada/ https://www.science4insights.com/en/blog/mora-farmaceutico-2026-segunda-oleada/ Tue, 06 Oct 2026 09:00:00 +0200 October 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the pharmaceutical sector in Spain. Novartis moves into the lead for AI reputation in the sector, as Pharmatech reported. https://www.science4insights.com/en/blog/mora-bebidas-no-alcoholicas-2026-segunda-oleada/ https://www.science4insights.com/en/blog/mora-bebidas-no-alcoholicas-2026-segunda-oleada/ Thu, 01 Oct 2026 09:00:00 +0200 October 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the soft drinks sector in Spain. Coca-Cola keeps the lead in the second wave, as Aral reported. https://www.science4insights.com/en/blog/mora-logistica-2026-segunda-oleada/ https://www.science4insights.com/en/blog/mora-logistica-2026-segunda-oleada/ Tue, 29 Sep 2026 09:00:00 +0200 September 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the logistics sector in Spain. DHL retains its lead in the second wave, as Información Logística reported. https://www.science4insights.com/en/blog/mora-bebidas-alcoholicas-2026-segunda-oleada/ https://www.science4insights.com/en/blog/mora-bebidas-alcoholicas-2026-segunda-oleada/ Thu, 24 Sep 2026 09:00:00 +0200 September 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the alcoholic drinks sector in Spain. Mahou San Miguel still leads the ranking, as reported by Financial Food, Aral and Vinetur. https://www.science4insights.com/en/blog/mora-transporte-aereo-2026-segunda-oleada/ https://www.science4insights.com/en/blog/mora-transporte-aereo-2026-segunda-oleada/ Tue, 22 Sep 2026 09:00:00 +0200 September 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the air transport sector in Spain. Hosteltur published the second-wave ranking and Spain Travel News highlighted Iberia and Meliá at the head of Spanish tourism's reputation in AI. https://www.science4insights.com/en/blog/mora-retail-generalista-2026/ https://www.science4insights.com/en/blog/mora-retail-generalista-2026/ Tue, 09 Jun 2026 09:00:00 +0200 June 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the general retail sector in Spain. Mercadona, El Corte Inglés and Carrefour lead the first ranking of the sector, as reported by Financial Food, Aral and infoRETAIL. https://www.science4insights.com/en/blog/mora-ferroviario-2026/ https://www.science4insights.com/en/blog/mora-ferroviario-2026/ Thu, 04 Jun 2026 09:00:00 +0200 June 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the rail sector in Spain. Hosteltur and Diario Turismo published which rail companies AI recommends in Spain. https://www.science4insights.com/en/blog/mora-retail-hogar-2026/ https://www.science4insights.com/en/blog/mora-retail-hogar-2026/ Tue, 02 Jun 2026 09:00:00 +0200 June 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the home retail sector in Spain. Ikea, Leroy Merlin, Maisons du Monde and JYSK lead home retail reputation, as reported by infoRETAIL and Canal Ferretero. https://www.science4insights.com/en/blog/mora-restauracion-2026-primera-oleada/ https://www.science4insights.com/en/blog/mora-restauracion-2026-primera-oleada/ Fri, 29 May 2026 09:00:00 +0200 May 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the restaurant sector in Spain. McDonald's leads the sector ranking, as reported by Revista Hostelería and Qué Franquicia. https://www.science4insights.com/en/blog/mora-fuentes-que-cita-la-ia-2026/ https://www.science4insights.com/en/blog/mora-fuentes-que-cita-la-ia-2026/ Sat, 23 May 2026 09:00:00 +0200 Which media and domains the AI assistants cite when answering about each sector, according to the Algorithmic Reputation Monitor. Several outlets published their own position. https://www.science4insights.com/en/blog/mora-transporte-aereo-2026-primera-oleada/ https://www.science4insights.com/en/blog/mora-transporte-aereo-2026-primera-oleada/ Thu, 14 May 2026 09:00:00 +0200 May 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the air transport sector in Spain. IAG leads the first airline ranking in Spain, as reported by Hosteltur, Aviación Digital and Airline92. https://www.science4insights.com/en/blog/mora-farmaceutico-2026-primera-oleada/ https://www.science4insights.com/en/blog/mora-farmaceutico-2026-primera-oleada/ Sat, 09 May 2026 09:00:00 +0200 May 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the pharmaceutical sector in Spain. Pfizer leads the first ranking of the sector, followed by Novartis, as PhMk reported. https://www.science4insights.com/en/blog/mora-hotelero-2026-primera-oleada/ https://www.science4insights.com/en/blog/mora-hotelero-2026-primera-oleada/ Fri, 08 May 2026 09:00:00 +0200 May 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the hotel sector in Spain. Meliá, Iberostar and Barceló top the first hotel ranking, as reported by Europa Press, Hosteltur and Última Hora. https://www.science4insights.com/en/blog/mora-automocion-2026/ https://www.science4insights.com/en/blog/mora-automocion-2026/ Tue, 21 Apr 2026 09:00:00 +0200 April 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the automotive sector in Spain. Toyota, SEAT, CUPRA and Volkswagen are the brands with the strongest reputation in AI, as reported by Europa Press, ABC and Vocento's regional press. https://www.science4insights.com/en/blog/mora-bebidas-no-alcoholicas-2026-primera-oleada/ https://www.science4insights.com/en/blog/mora-bebidas-no-alcoholicas-2026-primera-oleada/ Tue, 14 Apr 2026 09:00:00 +0200 April 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the soft drinks sector in Spain. Coca-Cola leads the first ranking of the sector, as reported by Marketing News, Aral and Marketing Directo. https://www.science4insights.com/en/blog/mora-sector-electrico-2026/ https://www.science4insights.com/en/blog/mora-sector-electrico-2026/ Fri, 10 Apr 2026 09:00:00 +0200 April 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the electricity sector in Spain. Iberdrola leads the electricity sector in AI and El Periódico de la Energía is the most cited source, as that outlet itself published. https://www.science4insights.com/en/blog/mora-banca-2026/ https://www.science4insights.com/en/blog/mora-banca-2026/ Thu, 09 Apr 2026 09:00:00 +0200 April 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the banking sector in Spain. BBVA, Santander and Revolut dominate financial queries, as Merca2 reported; La Vanguardia analysed how AI is changing the rules of banking. https://www.science4insights.com/en/blog/mora-bebidas-alcoholicas-2026-primera-oleada/ https://www.science4insights.com/en/blog/mora-bebidas-alcoholicas-2026-primera-oleada/ Wed, 08 Apr 2026 09:00:00 +0200 April 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the alcoholic drinks sector in Spain. Mahou San Miguel, Heineken and Hijos de Rivera lead the ranking; Vinetur singled out Osborne, González Byass, Zamora Company and Familia Torres among the wineries. https://www.science4insights.com/en/blog/mora-alimentacion-2026/ https://www.science4insights.com/en/blog/mora-alimentacion-2026/ Wed, 25 Mar 2026 09:00:00 +0200 March 2026 wave of the Algorithmic Reputation Monitor (MoRA) for the food sector in Spain. Nestlé, Danone and Campofrío lead the ranking, as reported by Financial Food, Aral and IPMARK. https://www.science4insights.com/en/blog/a-quien-votar-segun-la-ia-primera-oleada/ https://www.science4insights.com/en/blog/a-quien-votar-segun-la-ia-primera-oleada/ Thu, 19 Mar 2026 09:00:00 +0200 First wave of the study that asks AI assistants who to vote for in Spain. ABC reported that the answers favour the PSOE and nationalist parties. https://www.science4insights.com/en/blog/la-ia-se-sienta-a-la-mesa-de-navidad-2025/ https://www.science4insights.com/en/blog/la-ia-se-sienta-a-la-mesa-de-navidad-2025/ Thu, 18 Dec 2025 09:00:00 +0200 A survey of 1,006 Spanish AI users and an analysis of which gifts ChatGPT recommends for mothers, fathers and partners at Christmas 2025. https://www.science4insights.com/en/blog/la-ia-toma-las-riendas-del-black-friday-2025/ https://www.science4insights.com/en/blog/la-ia-toma-las-riendas-del-black-friday-2025/ Thu, 20 Nov 2025 09:00:00 +0200 A survey of more than a thousand Spanish AI users, with QuestionPro, and an analysis of which shops the assistants recommend for Black Friday 2025. https://www.science4insights.com/en/blog/como-son-politicamente-los-jovenes-espanoles-de-la-generacion-z/ https://www.science4insights.com/en/blog/como-son-politicamente-los-jovenes-espanoles-de-la-generacion-z/ Wed, 14 Jun 2023 09:00:00 +0200 Just over 4.5 million Spaniards aged 18 to 26 vote in the general election of 23 July 2023. We analysed public survey microdata to see where they stand and how to reach them. https://www.science4insights.com/en/blog/la-estrategia-de-los-partidos-politicos-para-seducir-a-la-genz-en-tiktok/ https://www.science4insights.com/en/blog/la-estrategia-de-los-partidos-politicos-para-seducir-a-la-genz-en-tiktok/ Tue, 13 Jun 2023 09:00:00 +0200 Vox dominates TikTok, the emerging social network of the July 2023 election. We analysed the parties' profiles and the audience's response ahead of 23 July.